Fake products can undermine brand reliability

The online retail sales of Nike are potentially at risk of loosing profitability due to a high number of fake copies being sold to customers on major e-commerce websites. With a majority of consumers increasingly buying products from online channels, Nike needs to step up to fix this problem before it's too late. Nike should start by investigating what customers are saying about these experiences, like this review.

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#Business #Brand #ecommerce

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