What online reviews tell us about a brand's hype

December 20, 2016

 

Some weeks ago, we learned that Estée Lauder was acquiring Too Faced Cosmetics and we were curious to see what this would mean in terms of brand perception. 

We analyzed a review of the Too Faced Better Than Sex mascara, one of their most iconic products. Discover how a single review offers detailed nuances about the customer experience. 

 

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