June 13, 2019

Rule 1: The CEO must own the marketing function. 

Rule 2: Make sure the marketing department starts small and flat and stays small and flat. If CEO’s are to stay actively involved with marketing, it is necessary to shorte...

May 28, 2017

Bose recently launched a new bluetooth speaker with a variety of innovative features. However, as the chosen review of the week shows, if new features come at the cost of overall product quality, customers will not hesit...

May 13, 2017

Many devices have improved and changed immensely over the last few decades. However, complex new features may make devices more challenging for customers to use. This week we analyze a review of a multifunction HP printe...

May 5, 2017

Microsoft has been using its Windows Surface line for promoting Windows 10 for a number of years. While the strategy has lead to many new users adopting the latest Windows platforms, the buggy nature of the Surface Pro 4...

May 1, 2017

Many brands follow the trend of introducing new products with cutting edge features as a ploy to drive sales. However, when the overall performance of the product does not live up to customers expectations, customers can...

April 14, 2017

Over the years, there have been several major brands around the world that have struggled or even failed due to their inability to adapt and innovate. The expectations of customers evolve with the passing of time and thu...

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