June 13, 2019

Rule 1: The CEO must own the marketing function. 

Rule 2: Make sure the marketing department starts small and flat and stays small and flat. If CEO’s are to stay actively involved with marketing, it is necessary to shorte...

December 15, 2017

The ROI of moving from a single touchpoint to an integrated consumer journey

Click here to download the document in pdf

June 12, 2017

Lecture to Rome Business School students on prices & value. Business Administration is performance. Competing in the Age of Knowledge & Digital Business. What is value? What is pricing? .....................

May 5, 2017

Microsoft has been using its Windows Surface line for promoting Windows 10 for a number of years. While the strategy has lead to many new users adopting the latest Windows platforms, the buggy nature of the Surface Pro 4...

March 29, 2017

An integral part of driving sales is using insights from customer feedback to define consumer preferences and behaviour patterns that will trigger repeat sales. In this week's post we learn how Amazon has perfected this...

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