June 13, 2019

Rule 1: The CEO must own the marketing function. 

Rule 2: Make sure the marketing department starts small and flat and stays small and flat. If CEO’s are to stay actively involved with marketing, it is necessary to shorte...

June 2, 2017

The online retail sales of Nike are potentially at risk of loosing profitability due to a high number of fake copies being sold to customers on major e-commerce websites. With a majority of consumers increasingly buying...

May 28, 2017

Bose recently launched a new bluetooth speaker with a variety of innovative features. However, as the chosen review of the week shows, if new features come at the cost of overall product quality, customers will not hesit...

May 23, 2017

Malaysia Airlines has suffered major losses in recent years due to multiple incidents. While passengers are still willing to give Malaysia Airlines a chance, as this review shows the airline has a long way to go if it wa...

April 14, 2017

Over the years, there have been several major brands around the world that have struggled or even failed due to their inability to adapt and innovate. The expectations of customers evolve with the passing of time and thu...

March 29, 2017

Herbal Essences

  • Herbal Essences was loosing market share in 2005, four years after the acquisition from P&G.

  • The Business Unit Head put together a team of 10 people to be sent to Clay Street, the theater of innov...

March 28, 2017

Shimano (I)

  • Shimano is the leading bike parts manufacturer.

  • In 2003, Shimano was comfortable with its profit growth but it realized that their existing market was near to decline.

  • Shimano’s consumer base was...

March 23, 2017

Huawei has become the number 3 player in the smartphone market. One of the reasons is because they invest heavily in R&D and build products that are as good or even better than their rivals. But how can they close the ga...

March 15, 2017

The brands that leave a long term positive impact on their customers usually provide an experience beyond their expectations. As we learn from the analysis of this review on the Dyson fan heater, pioneering products can...

March 9, 2017

Product testing is an essential component of the launch process for many brands. This week we analyse a product testing review of Pantene's foam conditioner and highlight insights that can be used to make improvements in...

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