March 29, 2017

An integral part of driving sales is using insights from customer feedback to define consumer preferences and behaviour patterns that will trigger repeat sales. In this week's post we learn how Amazon has perfected this...

March 29, 2017

Herbal Essences

  • Herbal Essences was loosing market share in 2005, four years after the acquisition from P&G.

  • The Business Unit Head put together a team of 10 people to be sent to Clay Street, the theater of innov...

March 28, 2017

Shimano (I)

  • Shimano is the leading bike parts manufacturer.

  • In 2003, Shimano was comfortable with its profit growth but it realized that their existing market was near to decline.

  • Shimano’s consumer base was...

March 23, 2017

Huawei has become the number 3 player in the smartphone market. One of the reasons is because they invest heavily in R&D and build products that are as good or even better than their rivals. But how can they close the ga...

March 15, 2017

The brands that leave a long term positive impact on their customers usually provide an experience beyond their expectations. As we learn from the analysis of this review on the Dyson fan heater, pioneering products can...

March 10, 2017

There are a variety of metrics that can be evaluated from customer feedback such as brand reputation, product perception and customer satisfaction. Each metric can help brands understand how to meet customer expectations...

March 9, 2017

Product testing is an essential component of the launch process for many brands. This week we analyse a product testing review of Pantene's foam conditioner and highlight insights that can be used to make improvements in...

March 8, 2017

In today's highly digitized world, it is critically important to analyse and uncover insights from customer feedback. We learn some of the emerging trends in the markets of USA and UK, along with examples of brands that...

March 3, 2017

While loyal customers of other brands tend to make repeat purchases, it is still possible to win over such customers by meeting their expectations. This week's review of the Logitech Gaming Mouse is an example of this st...

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