December 1, 2019

Unicità di Startify Nell’Era della Conoscenza e del Business Digitale il contesto competitivo risulta essere internazionale e con dinamiche molto veloci supportate dalle tecnologie emergenti. Startify nasce dall’unione...

December 1, 2019

Creazione del processo di gestione dei rischi aziendali 1) l’identificazione dei rischi e la loro classificazione in base al loro impatto sull’azienda; 2) la definizione di procedure operative atte a ridurne la probabili...

December 1, 2019

Cambiano gli stili di vita del consumatore ed il contesto competitivo globale. Riflessioni sulla crescita sostenibile e profittevole nell’era della Conoscenza e del Business Digitale.

September 10, 2019

Definire un mercato totale che Company X può realisticamente servire con gli asset e competenze attuali ed i suoi segmenti in base ai diversi possibili utilizzatori (non i buyer) dei servizi. Cercare di calcolare la dime...

June 13, 2019

Rule 1: The CEO must own the marketing function. 

Rule 2: Make sure the marketing department starts small and flat and stays small and flat. If CEO’s are to stay actively involved with marketing, it is necessary to shorte...

January 13, 2019

Startify intro deck. Presentazione Istituzionale Startify

December 15, 2017

The ROI of moving from a single touchpoint to an integrated consumer journey

Click here to download the document in pdf

June 12, 2017

Lecture to Rome Business School students on prices & value. Business Administration is performance. Competing in the Age of Knowledge & Digital Business. What is value? What is pricing? .....................

March 29, 2017

Herbal Essences

  • Herbal Essences was loosing market share in 2005, four years after the acquisition from P&G.

  • The Business Unit Head put together a team of 10 people to be sent to Clay Street, the theater of innov...

March 28, 2017

Shimano (I)

  • Shimano is the leading bike parts manufacturer.

  • In 2003, Shimano was comfortable with its profit growth but it realized that their existing market was near to decline.

  • Shimano’s consumer base was...

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