June 2, 2017

The online retail sales of Nike are potentially at risk of loosing profitability due to a high number of fake copies being sold to customers on major e-commerce websites. With a majority of consumers increasingly buying...

May 28, 2017

Bose recently launched a new bluetooth speaker with a variety of innovative features. However, as the chosen review of the week shows, if new features come at the cost of overall product quality, customers will not hesit...

May 23, 2017

Malaysia Airlines has suffered major losses in recent years due to multiple incidents. While passengers are still willing to give Malaysia Airlines a chance, as this review shows the airline has a long way to go if it wa...

May 13, 2017

Many devices have improved and changed immensely over the last few decades. However, complex new features may make devices more challenging for customers to use. This week we analyze a review of a multifunction HP printe...

May 5, 2017

Microsoft has been using its Windows Surface line for promoting Windows 10 for a number of years. While the strategy has lead to many new users adopting the latest Windows platforms, the buggy nature of the Surface Pro 4...

May 1, 2017

Many brands follow the trend of introducing new products with cutting edge features as a ploy to drive sales. However, when the overall performance of the product does not live up to customers expectations, customers can...

April 21, 2017

Many great brands have suffered due to not upholding the standards they previously set. Last week's United Airlines incident was another example of this. Our review this week of Finnair thus analyses how even industry le...

April 14, 2017

Over the years, there have been several major brands around the world that have struggled or even failed due to their inability to adapt and innovate. The expectations of customers evolve with the passing of time and thu...

March 29, 2017

An integral part of driving sales is using insights from customer feedback to define consumer preferences and behaviour patterns that will trigger repeat sales. In this week's post we learn how Amazon has perfected this...

March 23, 2017

Huawei has become the number 3 player in the smartphone market. One of the reasons is because they invest heavily in R&D and build products that are as good or even better than their rivals. But how can they close the ga...

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