December 1, 2019

Unicità di Startify Nell’Era della Conoscenza e del Business Digitale il contesto competitivo risulta essere internazionale e con dinamiche molto veloci supportate dalle tecnologie emergenti. Startify nasce dall’unione...

December 1, 2019

Creazione del processo di gestione dei rischi aziendali 1) l’identificazione dei rischi e la loro classificazione in base al loro impatto sull’azienda; 2) la definizione di procedure operative atte a ridurne la probabili...

December 1, 2019

Cambiano gli stili di vita del consumatore ed il contesto competitivo globale. Riflessioni sulla crescita sostenibile e profittevole nell’era della Conoscenza e del Business Digitale.

September 10, 2019

Definire un mercato totale che Company X può realisticamente servire con gli asset e competenze attuali ed i suoi segmenti in base ai diversi possibili utilizzatori (non i buyer) dei servizi. Cercare di calcolare la dime...

June 13, 2019

Rule 1: The CEO must own the marketing function. 

Rule 2: Make sure the marketing department starts small and flat and stays small and flat. If CEO’s are to stay actively involved with marketing, it is necessary to shorte...

January 13, 2019

Startify intro deck. Presentazione Istituzionale Startify

December 15, 2017

The ROI of moving from a single touchpoint to an integrated consumer journey

Click here to download the document in pdf

June 12, 2017

Lecture to Rome Business School students on prices & value. Business Administration is performance. Competing in the Age of Knowledge & Digital Business. What is value? What is pricing? .....................

June 2, 2017

E-commerce in Europe is continuing to grow. This report describes the e-commerce habits of European consumers, based on a survey conducted in 12 countries. A total of 253 million consumers in these countries stated that...

June 2, 2017

The online retail sales of Nike are potentially at risk of loosing profitability due to a high number of fake copies being sold to customers on major e-commerce websites. With a majority of consumers increasingly buying...

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